Fossil Fall 2012 Collection

PRESS RELEASE         

Fossil India unveils latest collection of timepieces for Fall - Holiday 2012  

~ Fossil, DKNY, Diesel & Emporio Armani showcase their best for the season ~

New Delhi, August 16^th, 2012:

Treat yourself to the latest trends while also eyeing a classic….

Fossil India gives watch lovers a chance to revel in the season’s best horological offerings as they unveil the stellar fall & holiday collections
from their premium fashion brands. Beginning with the vintage elegance of Fossil, ease into the sophistication of Emporio Armani and the 
glamour of DKNY. If you are not one for the subtle & the conventional, then receive your jolt from Diesel’s larger-than-life timeframes.

The new lines of timepieces stay true to the signature designs of the respective brands, effortlessly melding creativity, function and an
impeccable sense of style, destined to live on decade, after decade, after decade….

The Fossil Fall 2012 collection pays homage to their vintage core with an uncompromising devotion to authenticity. Taking inspiration from
1940s era aviation watches, the Flight collection has a clean, classic feel that’s as relevant today as it was back then. New mixed materials
from rich burl wood to masculine black-on-black give the Natalie pieces a unique dressing with one-of-a-kind inlays and plating that strike the 
perfect contemporary balance. The ever-popular boyfriend Stella watches and the utility Nate watches make a reappearance in fresher
colors & designs.  

Diesel goes outrageously large for the fall/ holiday season, reintroducing its super wow-factor, drink-coaster-size of Daddy watch dial in six
new styles. Also in the works are the hotly anticipated limited Batman & Mr. Cartoon watches. Inspired by the Batmobile Tumbler, The Dark 
Knight Rises’ Batman-inspired timeframe features a black silicone strap with tank-like treads. The Batman logo is printed on the layered
chronograph dial and carved into the oversized crown. The Mr. Cartoon watches see Diesel and the irreverent and controversial tattoo artist,
Mr. Cartoon collaborate to create two customized limited edition watches, drawing inspiration from the vibrant streets of Los Angeles where 
he grew up.

DKNY brings in the holiday season 2012 in pure New York glamour. Fun meets fantasy with all-out color, sparkle and shine. A sultry mix of
grey leather and luxurious gold embellishments create shine for a look that translates from day beautifully into night. A fun introduction, the
DKNY Minis feature a versatile and unexpected 20mm case. Wear the mini on its own or stack with layered bracelets and cuffs when the mood
strikes for more casual oomph. DKNY Men's for Fall 2012 watches are masculine, modern, smart, innovative and timeless. The collection has
a ‘fashion meets sport’ theme comprising exquisitely crafted watches completed by lustrous stainless steel or matte leather straps.

Taking inspiration from the classics, Emporio Armani creates a collection of sophisticated timepieces with a contemporary spirit.
These timepieces form an exclusive collection displaying a perfect blend of modernity and tradition, designed to capture the contrasting
personality of today’s generation. Catapult into technical sophistication with Emporio Armani’s Meccanico. The sporty Tazio and Renato
watches offset your inner player with durable silicon & leather design in varied hues.

About the company:

Fossil Inc. is a global retailer specializing in the design, innovation, and marketing of fashion lifestyle and accessory products. At the heart
of Fossil Inc.’s vision is a commitment to fostering creativity and delivering the best in design through its two core businesses: Fossil brand,
and a multi-brand watch and jewelry portfolio.

The Fossil brand is rooted in authenticity and a distinctive Modern Vintage design aesthetic. With over 350 stores worldwide and a strong
global e-commerce business, the company is internationally known for its eclectic assortment of lifestyle and accessory items including
watches, handbags, and clothing.

Fossil Inc. also creates fashion accessories for a number of other owned and licensed brands including MICHELE, DKNY, Michael Kors,
and Diesel. The Company is constantly developing its multi-brand portfolio through its core competencies in innovative branding, world-class
design, and dynamic global distribution.

I was invited to the Fossil press event for the preview of their new fall-holiday collection 2012 at Square one mall, Saket. It was a fun event,
met Bhawna, Shaily, Apurva, Komal again after the avon event, we had gone through the collection, and I fell in love, literally <3 <3 . 

I'm not a particular type with watches, that's the reason I had a thing for almost all of them :P , the big dial, wider straps, rose gold, DKNY's 
bling collection (awestruck!), delicate straps, oh the DADDYsss <3 (I so want one for me :P) and so many more,,, *sigh*. I still can't pick 
my fav., there are so many :P . Can you ? 

Got a cute Fossil tote, a planner, and a DKNY pendrive :D 

                                                                                      Fashion Gossips 

International Woolmark Prize Inaugural Event

Press Release

THE WOOLMARK COMPANY ANNOUNCES GLOBAL PRIZE AWARDING

EXCELLENCE IN MERINO WOOL DESIGN

New Delhi, May 10, 2012:  The Woolmark Company hosted an inaugural lunch to announce The International Woolmark Prize; a contest that crosses borders and cultures by seeking outstanding and emerging talent from around the world, aligning the support of emerging designers with the evolution of emerging countries. The afternoon began with a welcome note by Mr. Amir Sheikh, Country Manager  - The Woolmark Company (India). He  introduced the prestigious jury for the contest while briefing the audience on the concept of the contest. It was followed by an introductory note by Simon Locks who announced the list of contesting 10 designers from India. He said “International Woolmark Prize” is an award for the next generation, shifting the focus from glamour to true talent as a way to highlight wool’s eco credentials. It is Woolmark’s social commitment, a sharing of resources to support local artisans”

Keeping with a long tradition of supporting individual excellence in design, the International Woolmark Prize aims to highlight the beauty of the Merino wool fibre at the hands of the world’s finest designers. Five regional awards will be held in Australia, China, India, Europe and the US. The winner from each region will receive A$50,000 as a contribution towards their next collection as well as an invitation to participate in the international final.

The winner of the international final will receive a further A$100,000 to assist in underwriting their next fashion show. In addition, the international winner will have their collection commercialized through key international retail partners including Harvey Nichols in the UK and Lane Crawford in China.

The Australian Wool Industry has supported many designer support programs dating back to the illustrious International Wool Secretariat (IWS) design award of the 1950’s which founded 2 relatively unknown designers of the time in Paris, Yves Saint Laurent and Karl Lagerfeld, through to the most recent incarnations by AWI such as the Protégé program in 2007 which aligned some of the worlds most established designers such as Karl Lagerfeld and Donatella Versace with young protégés of their choice. Most recently, the Woolmark Prize, which revived the original IWS awards, was held in Paris in 2008.

With the benefit of over 60 years of design award experience, The Woolmark Prize has been reinvented for a new generation through strategically tapping into the social media networks and establishing itself as the most innovative and cutting edge design award of our time.

The following designers have been nominated from India;

1. Aneeth Arora
2. Arjun Saluja
3. Gaurav Gupta
4. Pankaj and Nidhi
5. Rahul Mishra
6. Rimzim Dadu
7. Ritesh Kumar
8. Samant Chauhan
9. Smita and Himanshu
10. Zubair Kirmani

(L-R) Garuav Gupta, Himanshu Verma, Pradeep Hirani, Simon Locks, Amior Sheikh, Rahul Mishra, Aneeth Arora, Samat Chauhan, Zubair Kirmani, Arjun Saluja, Pankaj & Nidhi, and Ritesh Kumar

(L-R) Rimzim Dadu, Arjun Saluja

The regional awards will be held in July where the designers are required to present sketches of a Merino wool capsule collection comprising of 6 outfits with one full outfit to be produced. These collections will be judged by a panel of local and international experts. The India judging panel comprises some of the countries most respected industry representatives including:

• Priya Tanna – Editor Vogue India
• Simon P Lock – Founder of Australian Fashion Week
• Sunil Sethi – President of Fashion Design Council of India
• Pradeep Hirani – CMD of Kimaya Fashion Pvt Ltd.

Jury Panel IWP-(L-R) Simon Locks, Sunil Sethi, Pradeep Hirani, Amir Sheikh

Robert Langtry, The Woolmark Company’s global Chief Strategy and Marketing Officer explained, ‘The Australian wool industry has a rich history of supporting emerging talent in fashion. Australian Wool Innovation and The Woolmark Company, globally, have continued this tradition by creating innovative design support programs. This hindsight, paired with Woolmark’s global network and reach, has allowed us to undertake a project of this scale with the aim to educate and connect with fashion’s future leaders and to highlight outstanding design in Merino wool.’ 

The Woolmark logo was recently positioned first in Creative Reviews top logos of all time; it is one of the world's ten most well-known and a respected apparel-related brand with established relationships with the world’s leading designers and manufacturers. Partners and designers who are involved with the Woolmark Prize project receive the additional credibility and benefits of the ‘natural fibre’ message that has become such a valued incentive within the apparel industry and consumer psyche.

About The Woolmark Company:

Pradeep Hirani, Amir Sheikh - The Woolmark Company

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit company owned by over 29,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

The company mission is to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool.

Merino wool provides stability, durability, softness and luxury to the tailoring industry. The fibre has long been a favourite of designers, but younger consumers, born in an era of ‘disposable’ fashion know too little about the natural benefits.

Wool is a 100% natural and renewable fibre. Sheep live on grass, water, fresh air and sunshine. Wool is a fibre that is grown – not manmade. Every year sheep produce a new fleece; making wool a renewable fibre source..

There is no finer feeling than Merino wool.

www.woolmark.com

PS- I do not own any of the photos above


                                                                                                 x.o.x.o. Fashion Gossips :D 

OVS Fashion Industry

Okay, so Bhawna who I met at the jafra event , stays close to my place , and so we kinda bond together , well this time she got an invite from OVS industry , and she added me to the list too :) . So we were invited for the Press Day at OVS Italian Fashion store at the Ambience mall , Vasant Kunj to review their new SS 12 collection , last week of april . 
Well , I had never heard about OVS before that , so I did a background check on it . I loved their website , it's very much like in-motion :D , although there were quite alot treasures that I found on the website but couldn't find them in the store . Well, it's an Italian Fashion brand which offers from a range of casuals to formals to bright neons :D , but the best part about them is the price range , which is not too high , I was quite surprised to see the reasonably-easy-to-afford prices . There is a teenage range called 'Baby Angel' which had the best pieces but not for us :D , although I tried out one piece from that range only , lucky to find my size :P . 
So we got to try out a few outfits from the new collection , here's what I and bhawna picked : 
1st outfit 

                                                                               Photo Credit

That's bhawna on left and me on the right , doesn't she look adorable ? :) , Well we both actually loved that look of hers , that yellow skirt <3 :D . Well I'm a really bad poser , I'm mostly a camera conscious person and I can't pose , although bhawna was helping me to :D . We also met Srish again while we were almost done , but we couldn't take pictures with her , well hopefully next time . 
2nd outfit 

                                                                               Photo Credit
Both of our looks were pretty casual , although we both tried the blouse/top from the formal section but by adding denim to it we turned the formal look around. And that white tank top I picked up from the teenage section , it was a lace back top , pretty cute ,but yeah you can't see the lace :P . 
They had a few pumps and ballet flats somewhere around in the shop but it was really hard to look for , maybe they should put them to display , well I tried this pair of nudes . 

Photo Credit

Photo Credit

What I like about OVS ? The thing with this red clutch was love at first sight , I liked the hats :D , reasonable rates , I liked how colorful the whole collection was :) . 

Here's a sneak peak into the new Spring Summer collection 12 

Photo Credit

Photo Credit

So that's all for now see you next time , and while heading out we saw a pretty floral skirt in the teenage section , but we were too tired to try it by that time :P . 


                                                                     x.o.x.o.Fashion Gossips :D